Google decides which the best pages are – both the best match for a search query and the ones that have the best page rank. Getting your pages to rank highly is the harder part, and is what search engine marketing (SEM) will achieve for you.
Reading through what the experts say, I came to the conclusion that one of the most important characteristics of a good website is the content and its loading speed. I have observed some sites that give very flashy and impressive animations, but unfortunately, were rather slow loading. I decided in favor of functionality.
Come back to the site for more marketing tips, or to leave a comment and your own advice. I am always searching for information on this topic and on the topics of money and finance. And remember, your web site may be a lot of work, but, it is rewarding — I am very proud of my site and how much I have learned in a short period of time. I was with some friends the other day who did not understand that i had created a real web site and who knew nothing about this potential revenue stream. They looked at my site and were stunned that I had created it: it felt good to get such high compliments from my friends and it feels good for me to look at my site and feel that sort of pride.
Third, focus on your web site’s main goal. Do not get so caught up in the web site’s appearance or using fancy technology like Flash, audio or video, that you forget to create a site that actually achieves its goal. For example, if you are promoting a newsletter you will want as much content on the page, along with a highly visible way for subscribers to sign up. So many web pages try do too many things that they don’t do any of them well.
A retired carpenter or hobbyist may know how to make a special piece of furniture that will fit some space in the living room of an apartment. A car enthusiast may know of some tips about choosing and testing an used car. A sports enthusiast may like to share his secrets of scoring at a certain game. A gambler may have some insider tips that he wants to sell. All these are knowledge that can be tapped and sold.
Online site-builders, as offered by some hosting firms and some online package firms often produce sites that are not search engine friendly, and if you can avoid them it is better. The two leading web design software options are Dreamweaver and Frontpage. Dreamweaver produces sites with good html code and this is helpful in the task of search engine optimization, but it takes time to learn the program. I have been using Frontpage for many years and use it because that is what I am used to (though I know Dreamweaver is a bit better).
What is the catch? Well, it is a fairly expensive software. Even so, it is very much worth the price tag because you can work twice as fast compared to other site builders. But at 7, it is the most complete website builder out there on the Internet, not to mention you don’t have to know anything technical. If you are a tech dummy, XSitePro 2 is for you, no doubt about that.